When you have a website, it is imperative that you maximize your search engine optimization. Think of your SEO as a signboard of your newly opened store. If you don’t have one, how will people know you exist? How will Google put you in their algorithm? This is all very important, especially if you want to make it big as an entrepreneur. Join Julie Houston & Gem Rinehart as they talk to AJ Aluthwala about the importance of search engine optimization. AJ is the Co-Founder and CEO of KallistoArt, an online marketing agency specializing in growth marketing for small to medium-sized businesses. Learn how to properly capture your audience online by pleasing the three-headed beast that is Google. Optimize your website today!
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How To Maximize SEO For Your Business With AJ Aluthwala
We welcome our guest, AJ. To start off, why don’t you introduce yourself to our audience?
Julie and Gem, thank you so much for having me on your show. It’s a pleasure to be here. I am based in Tampa, Florida. The name of my company is KallistoArt, but we are changing the name to KallistoTech because we are more of a technology company now. We are good at creating digital experiences. What I mean by that is whether it’s a high conversion website or you need search engine optimization, a mobile app, or a custom software application. That’s where we come in and make sure you have what you need.
I have a question. Before you even started this company, what did you do prior? What led you to what you’re doing now?
I was a programmer. I was in a corner, programming away. I did not enjoy that. Since I didn’t enjoy it, I sucked at it. I was trying to program custom software. I was bad at it. I realized that I have a natural tendency to connect with people, so I wasn’t enjoying being stuck in the corner. Although I had the education and degree in IT, I wasn’t enjoying that. If your heart is not in what you are doing, then you’re not going to excel. You will suffer.
My business partner, Ravi, and I started the business almost like a hobby. We were cranking out websites. I ask a lot of folks if we could create a website for them. In the first few we created, we are not even charging. It was more like bragging rights for us. Later we soon figured out that we could charge people money for it. That’s where I all started.
How do you know your business partner? How did you guys connect? Did you know each? Is this a longstanding friend? I’m curious.If your heart is not in what you're doing, you're not going to excel. Click To Tweet
We are college buddies and now longstanding friends. We’ve known each other for many years. We were business partners for several years. It’s a long time.
In terms of your web design and creating websites, what else does that entail outside of creating somebody’s website?
When we create a website, we don’t just think of, “We got to create this online presence.” What goes into that is, “What is the business vision for that particular company or entrepreneur?” We try to do a good job at understanding what goes into creating this version of yourself online. We consult with that person or the company to understand what they are trying to get to. Is it more leads? Is it a new product that they’re trying to launch? Are they trying to create awareness?
We try to be very consultative about our approach when it comes to web development. We also keep in mind that once you have a website, you want to attract a lot of online traffic. It’s probably through search engine optimization, SEO. We make sure that we lay the SEO foundation as we are creating a website. Otherwise, we are doing a disservice to our clients.
What’s the role of SEO for websites?
Let’s say you open up a new store and don’t hang a signboard. If you don’t hang a sign, no one will know that you have opened a business. That’s the advancement of the internet. Back in the day, it was very easy to put out a website and attract business, but with the billions of websites, if you don’t proactively attract online traffic, you’re not going to be seen by Google when potential users look up the products and the services they are looking for. The way to approach it is if your company’s name is ABC company, and if they type ABC company, that means they already know about you.
Let’s say the ABC company is a real real estate investor, or maybe a planning company, or electricity, whatever that is. If I’m looking for electricity or a real estate investor in Houston or wherever it is, when you look for those folks, your name showing up is search engine optimization. When I say your name is showing up, your name is showing up in Google and possibly on the first page of Google. The way Google works is there are ten different slots for the 1st page, 2nd page, 3rd page, and so forth.
A lot of people will look for a product or a service on the first page. If they can’t find what they’re looking for, they will maybe look at the 2nd or 3rd page. You want to be on that first page. If you do your search engine optimization right, you will land on the first page. That’s how you can then capture that audience of people who are looking for the products or the services that you have to offer.
With a lot of companies and customers that you work with, is the approach typical for the same? Does it vary for your clients and some of the businesses that you work with?
The approach can be similar and different. When I say similar, think of Google as the three-headed monster in Greek mythology, Cerberus. The three mouths which you have to feed all go into the same stomach. When I say the three mouths, it’s Google Mobile, Google Desktop, and Google Maps. For people who don’t know how SEO works for them, Google is Google. When you’re doing SEO, you understand that you got to tune or optimize your information for these three things separately.Google is like Cerberus. You have to optimize your website for three mouths: Google Mobile, Google Desktop, and Google Maps. Click To Tweet
What you see on your mobile form will be different from what you see on your desktop, and Maps will be completely different. You got to work on those three things. The content which you put on your website is extremely important. You want to make sure that certain keywords which have high search volume are added to your on-page content. You can create certain pages which are behind the scenes. You are adding more pages to your website, which sits behind what people would see, but they are working for you in terms of getting pulled up in search results.
For example, let’s say an electrician in Odessa, Florida. If I’m looking for an electrician in Odessa, Florida, there might be 10 to 20 electricians in this area. The one who has put in the most amount of information into their website will get pulled up as the first result because that information has been there for a long time. Hopefully, that person has proactively put the information into Google. Google sees that this person is trying to get the content out there. That particular company has created some behind the scene SEO pages, which we call SEO pages on steroids. If they have created those pages, it helps with getting your information out there because that’s what is attractive to Google.
I got to ask this. I know entrepreneurship has become a very popular thing these days, especially since the pandemic started. Are you finding that your business has grown during this time with a lot of new business owners?
Absolutely. I remember 2020, the pandemic year. When everyone was struggling, we were growing. We added a tremendous amount of work, which we couldn’t even handle at the time. The same year, we became the 2020 Small Business of the Year by the Upper Tampa Bay Chamber of Commerce, which is the local chamber of commerce in Tampa. Since then, we have launched a new brand called ElleApps for mobile app development.
We are closing it in because we changed our name from KallistoArt to KallistoTech because we are more of a tech company now. ElleApps was created just for the mobile app work. We are bringing that under the KallistoTech umbrella under the same name because it’s one brand, and it’s a little bit easier for us to manage it. The pandemic year had its downside. For certain businesses, it managed to.
I would agree with that. For our readers, you are giving away a nice free gift, the free SEO whitepaper, which they can get at FullerWalletMedia.com/AJ. Can you elaborate on that a little bit more, so our readers know exactly what they’re going to be getting?
For everyone who’s reading or who did not read this episode, you have a shortcut. Go to FullerWalletMedia.com/AJ, and you’ll be able to download this free SEO whitepaper. This is going to cover what SEO is in simple terms. It’s going to talk about Google’s role when it comes to search engine optimization and how people use Google to find products and services.
When it comes to keywords, what they are, how you should best utilize them for the advantage of your business, and some content marketing strategies and considerations. Meaning, what content you need to create, what texts you need to create for your online marketing initiatives, and responsive design. Mobile is huge when it comes to Google, and making sure that your website is fully optimized for mobile to get the biggest amount of traction with Google.
Thank you again, everyone. That’s FullerWalletMedia.com/AJ for the free SEO whitepaper that is everything that AJ went over.
AJ provided so much good and useful information. I want to say thank you.
Thanks for having me. I appreciate it.
Thank you for being on here. It was such a pleasure having you and an honor to have you on here.
Thank you, Julie. It was a pleasure being here. I enjoyed talking with you and Gem.
Thank you again. Everybody, have a great day.
About Aj Aluthwala
I’m a Co-Founder and CEO of KallistoArt Online Marketing, a 14-year old technology company specializing in online advertising.
KallistoArt creates high-conversion websites for small-medium scales businesses. It also produces top search engine ranking results for companies of all sizes through local or nation-wide campaigns. KallistoArt as created over 40 mobile apps in the past for entities in North America and around the world.