In today’s economic environment, it is critical to understand how to navigate the market effectively. As the market constantly changes, predicting future demand can be challenging. However, there are some methods that businesses can use to help them better understand and adapt to these changes. And that is what Roger Khoury, the Founder and CEO of Market Forecasting Academy, talks about with Julie Houston and Gem Rinehart. In 2019, Roger launched the Market Forecasting Academy to accomplish his vision of educating and mentoring active market participants to acquire the skill of accurate and objective Financial Market Forecasting. In this episode, Roger discusses market demand, his strategy to stay ahead of the curve, and how he helps people transform their lives by gaining predictable control over their financial future and time freedom.
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Market Demands With Roger Khoury
We have a special guest, Roger, who is with Market Forecasting Academy. Roger and I have met organically through his business partner who I’ve known for a long time. We probably connected years ago.
Life is full of serendipitous moments where you’re like, “I know you. You got to meet this guy,” and then things happen. A lot of my success has come out of those serendipitous moments.
We would love to hear more about that and what you’re focused on. What are you working on that you are having success within your business?
I have found myself in a very interesting spot in life. My business was never an intention of mine. I never had a vision for having a business or teaching anything that I’m doing. I’d accomplish something for myself but that all of a sudden gave me all this free time. People would notice for months on end, “How is it that you’re always free, socializing and volunteering your time while everyone else’s working? What do you do? Are you a trust fund baby?” I was like, “No.” I had a passion to learn how to trade for a living in the stock market back in 1996. For well over $300,000 over that period with education, training software, systems, tools and technology, I could never find something that was sustainable and consistent that I could reliably repeat long-term.
It would work for a little bit and all of a sudden, the market would change. It would stop working and it’d been consistent or was not working at all. I was off looking for the next new thing or version 2.0. That was a repeating pattern for fourteen years. It turns out I’m not the only one. Even professionals and all the other investors and traders who experience the same thing in the financial markets are always looking for the next new thing. Technology sometimes is a fad. Sometimes it’s here to stay but sometimes it’s working in one season but not in another. It’s very frustrating to start and stop.
I had an epiphany one day because I thought I had something and all of a sudden, it was like, “You don’t.” I was so boiling over. It was yet another disappointment. I almost punched my computer monitor and it would have broken if I hit it. I was so upset. I left and went to the beach. I went to a place where there was lots of surfing port but not a touristy area. It was secluded. I sat up on the bench watching the waves in the ocean, trying to calm down. I’m seeing these surfers. It’s a popular surfer point. I look off to the left and started counting it probably to distract myself.
There were 17 surfers but there were 2 off to the left. The fifteen were holding together. They were taking wave after wave, surfing the ocean waves, crashing and burning a lot. The guys off to the left, I thought were probably beginners watching the group of the regulars that are there. About an hour and a half later, I realized, “Those two off to the left are not amateurs. They’re the pros. Every time they take a ride, it was a smooth great ride.”
The guys are cuddled together. The fifteen kept crashing a lot. The two to the side weren’t taken very many waves but when they did, they enjoyed that ride. I had an epiphany and realized they had some way to filter out which waves were not likely to give them a bad ride. I thought, “What would happen if I applied that principle in the markets?” It’s very logical and natural for people to go to the financial markets to create cashflow, build wealth and long-term retirement but what they don’t realize is they’re always focused on opportunity. “How can I make more money? How can I make good money?”
Guess what happens when we’re doing that. That’s no different than saying, “I got to get through this intersection.” I’m so focused on going through the intersection that as it’s about to turn right, I think I’m going to make it. I’m not noticing that there’s a truck that’s coming and isn’t stopping for the red light. If they’re going to run their red light as my green light turns yellow. I’m probably going to get T-boned and have a potentially life-altering event, not at least an accident. The police officer that I didn’t notice until the last minute because I was focusing on three intersections stopped me, pulls me over and gives me a ticket.
We create our experiences because we blindside ourselves from what we should be focused on. For me, I realized instead of going to the markets looking for opportunities to make money, what if instead I looked for opportunities that were not likely to lose money? Everything changed from that perspective. A series of serendipitous events occurred that ended up and I didn’t realize it at the time, I invented a whole new approach and analysis paralysis to the markets that I don’t know why no one else has figured out.
It’s an innovative first. It allowed me to take control and have consistency and confidence that made a real impact on me in a very short period. That set me free. All of a sudden, I got this free time. When people started asking, “Isn’t that gambling and risky in the markets,” I tell them, “No, it’s more conservative than the real estate the way that I do it. How are you doing?” It started with a lady at church who said to me, “I remember what you told me about what you do. Would you be willing to mentor my son and teach him what you do?” I thought, “I’d love to teach your son.” I used to teach Sunday school.
It was very rewarding to teach people. I did that and his success was so inspiring to me. The gratitude and the love that I got, not only for him but his family because of what it was intoxicating, is addicting. That felt so amazing to contribute to someone’s life. It’s not competing with me. More people started saying, “Would you be willing to teach me?” It grew to approximately 90% of my clients come to me from word-of-mouth referrals from existing clients. 2010 was I did it for myself.
In 2022, it’s turned into this business. I share that. I give you that little long backstory so that you understand. My motivation is to help people because it’s so intoxicating to see people have an a-ha moment. Someone posted something and they had a realization. Look at what they said. “I’ve been going through the shots and videos and all I can say is, wow. I never thought a second shot would be trainable.” Boy was I wrong? My training has been put on nitro and this is an experienced professional. When you read things like that, you’re seeing a person light up. They realize, “My life is about to change for the better.”
For me to enable that feels amazing. I’ve been very much focused on keeping it intimate where I know every single client. I don’t slough it off to some representative. When people come to me, I want to know them personally because that’s the only way I can truly help them with any intellectual honesty. You’ve got to get to the root of a personality, a circumstance and make sure you custom fit what they need rather than give them some cookie cutter. One size fits all doesn’t serve people. That’s what I do. I’ve been helping people take control over their financial investment outcomes in the financial markets where they can have a consistent experience and confidence. I eliminate the stress because I eliminate the uncertainty.
They can do this with low to no stress, enjoy it and do it on a part-time basis, 10, 15 hours a week, early morning, late at night. It doesn’t matter during the day. It’s up to them. It doesn’t have to take over their life but they can build and make a meaningful impact to compound that into some people over a 2, 3, 4 or 5-year period, depending on what they start with. They can replicate their income and make that their full-time endeavor over a part-time effort. Other people want to build long-term wealth for their retirement. It’s an amazing thing to watch an adult turn into a child that’s experienced something almost magical and it’s transforming their lives. You had a hand in that. That’s where I live.
Transforming lives or helping anyone provide for their family or have a better future is what it’s all about. It’s about giving, teaching it forward and giving back.
An important part is succeeding but being able to contribute out of your success rather than holding it.It's amazing to watch an adult turn into a child experiencing something almost magical, and it's just transforming their life. Click To Tweet
In this market and economy, are you still seeing the same results with your business?
The market has been super crazy and what’s interesting is this. The whole industry teaches everybody. The professionals are focused on the price of things. We’re focused on price action, price analysis and fundamental analysis, which is part of that technical analysis. Those are two major areas people focused on to analyze, “Is this a good opportunity to enter and make some money in the market?
Here’s what I found out and my epiphany. Price is a lagging indicator. Oftentimes, the things we use that we put on a price chart to do some price analysis and know whether something’s a good investment or not are derived from price. You’ve got a lagging indicator on top of a lagging indicator and that’s a disadvantage. Price is a lagging indicator. What are we supposed to look at? Is there a leading indicator? Yes, there’s a leading indicator. The leading indicator is demand. Demand is what causes all price action, whether it’s in real estate or for me, in the financial markets to rise and fall.
If there’s more demand or growing demand, prices rise. If there’s less demand, it’s contracting or shrinking, prices will fall. That’s interesting. That means if we can focus on demand rather than price, I have a whole different perspective and an advantage because that puts me a step ahead of everything. I’m a step ahead of the crowd but it also puts me a step ahead of the market. Why? Most people are invested. This is equally as true for people who are focused on intraday trading, going in and coming out during the day as it is for someone who is on a long-term retirement portfolio and they’re focused on a buy and hold.
Everyone’s afraid of the sudden correction and crash. No one thinks that you can time that. Here’s what’s interesting. If you’re focused on price, you’re right. That’s the traditional teaching and why no one’s ever been able to do it before. When you introduce demand, if you can see where the demand is in real time, I developed something called Demand Imbalance Arbitrage.
It’s arbitraging or taking advantage of the difference between when price and demand are out of balance. There’s a significant imbalance. We don’t want a regular imbalance. If you look at a rubber band, over here at this time, I’m going to turn into a fist. This is demand and this is price. When the price is stretched away from demand, that creates an opportunity for that rubber band to snap back or for that price to snap back. Most people look at this and go, “Here’s an opportunity. It looks good on the surface.”
They get hung up and stuck because they don’t know how to take into account when and where price will not snap back there but will continue to move away from demand or demand rather than moving further away from price and price for whatever reasons installing and lagging. When we have the ability, which is the process that I developed, we have to analyze very accurately with at least an 80% to 90% level of accuracy where the real-time demand is in the market, moment by moment.
Finally, demand is here and the price is stretched out here. Statistically, the odds are, that it’s unlikely for the price to stretch further out. It’s already stretched out and maxed out. That provides a very low risk but high probability opportunity for me to profit when the price rushes back to catch up where demand is. The price is always following the demand. Demand goes first and price follows after.
With this new a-ha moment, you realize, “I don’t ever have to fear a sudden whipsaw, a broker trying to hunt my stop or the market crashing on me because if let’s say price went up like this and demand is lagging, I know price is going to come back.” What if the price goes up like this and demand shifts dramatically that way? That’s snapped down there. That’s very stretched out. What do you think is going to happen?
When the price at a new high is going to snap back, that’s we can a double-digit correction or crash. We had Tesla went up to $1,000 and demand shifted like this. What I’ve developed is a visual indicator. Your thinking, “How are you measuring demand?” If you look at a price chart, it’s like you sit in your car before you drive. Let’s say you want to drive 250 miles out. What do you do? You look at your fuel gauge first and go, “I only have a quarter tank of gas.” That’s an instant visual indicator that you don’t have enough fuel to take you 250 miles forward.
That gives me objective data and a decision-making point that I don’t have to be stressed when my car is going out and stopping. I have a visual indicator that says I should refuel so I can drive 250 miles. I developed this thing where it shows me what’s going to fuel the market. That’s where it shows me the real-time demand. I can see at the bottom that demand is down in the 700s. If I see the price in Tesla up at $1,000 but my demand indicator is showing me that at this point it is hovering and the interest is around where the 700s are, I know I’m in for a 30% crash or a correction in Tesla, S&P 500, Apple, cryptocurrencies, oil, gold or the euro against the dollar.
It doesn’t matter what market, symbol, asset class or timeframe. If you can see real-time demand in every timeframe, you know exactly what to expect. I have a whole process that allows you to analyze everything holistically. When you buy a diamond, you never look at one side of the diamond. It’s flawless. It’s a beautiful diamond. You look at all the facets because you might come to the other side and go, “There’s a flaw here.” That dramatically changes the value and the quality. We want to look at the market in a 360-degree fashion.
What I do is the process of analysis, a little more nuanced but the actual approach is as simple as looking at that fuel gauge so you could do it in a couple of minutes. It’s nothing complicated. You don’t have to be smart and have a specific background or experience. People who have no experience do better than people with experience because they have no bad habits. They can overcome.
That’s what we’re doing. In this crazy market we’re in, you have the same level of control because you can see, “I’ve got a stormy market.” If you and I can see that there’s a storm outside, it’s a visual indication. I probably should wait to go out before I run my errands. Let the storm pass because why would I want to take a risk and get into an accident? The risk is increased if I’m driving in the middle of a storm. There’s a wisdom to applying the system.
Just because we can forecast where the market is going doesn’t mean we should be engaged in it. We should have the wisdom to know these are riskier times and that’s going to put us under stress and pressure. Anytime we’re under stress and pressure, what happens? We behave differently. If you’re driving your car to an important appointment and you’re running late, you drive that car more aggressively.
Why? It’s because you’re under pressure. If you’re coming early, you drive the car normally. If you’re under pressure and you’re driving aggressively, you have a higher chance of getting into an accident and getting a ticket or you having a life-altering event. We can control those sour experiences by understanding where we’re at, at all times, with whole objectivity. There’s nothing subjective about what we’re doing when we do the analysis and perform demand imbalance arbitrage in the market.The leading indicator is demand. It is what causes all price action. Click To Tweet
You’re eliminating the fear of people getting into market investing because of the system that you’ve created as a whole. Many people are like, “I don’t think I want to do that. I don’t know how.” You have this whole system that is not only teaching them how to do it but eliminating every uncertainty. That’s amazing.
You hit the nail on the head. It’s funny that you were able to say that because most people don’t realize that that’s what it’s doing. It’s connecting the dots. You have two alleys. If one is not lit and it’s dark, there’s a lot of fear or uncertainty. I don’t know what to expect down the alley. Can I get mugged? If it’s brightly lit with these big spotlights and you see as clear as day, you could see clearly like, “There’s nothing to fear.” I can walk more confidently down that alley.
Yet another thing when you have that data that said it’s stormy, people think, “I struggle with being patient. Can I do this? Not yet. When? I’ll tell you later. Wait.” That’s frustrating. You’re asking me to be patient but I have no idea what am I waiting for. I’m antsy and probably going to take action or serve. If you say, “Wait until the storm passes,” it’s easy to be patient. You’ve given me data and I have something tangible I know why.
When you have data, I can see what’s going on. I know why I need to be patient. I can see why I should say I shouldn’t be involved. It makes it easy to be patient. It removes the fear and the stress. The need to feel greedy, you don’t need to do that anymore because you know exactly what you’re dealing with. That is the secret to how you can have steady, stable and peaceful engagements with the market that you can enjoy and sustain reliably long-term.
That’s very important. A lot of families are looking for additional income or saving for their future or children. This seems like almost a fearless way or approach in a sense based on how you’ve explained it.
It’s a little bit like saying, “I want to learn how to fly airplanes.” There was a little bit of fear like, “What if there’s bad weather I got to fly through? The tension of taking off on air runways that I’ve never been on or not familiar with.” When you realize there’s a process that’s as consistent as gravity, then you know that if I go through the process, the training and I applied the way it was supposed to, I could make a very stable and successful career out of flying aircraft. When I developed this, here’s the miracle. I don’t want to get emotional. There isn’t any other approach to the market that doesn’t require constant updating, changing or scrapping and trying a different thing.
Why? Everyone who comes to the market approaches the market with a strategy to figure out when and where there’s an opportunity that they can take a trade and make some money. Here’s the problem. That strategy is based on while I’m looking at the current market environment. Based on this current market when this happened, 60% or 70% of the time the market does this. That looks like an opportunity.
Let me backtest from the history and see if that works historically as well. Some variations had to fix a little bit so they can have more of a smoother experience historically and go, “I’ve got something.” The problem is it’s based on current and historical market conditions but the market is always evolving and changing. It’s a new version of itself. Are you ever the same as you were before? No. You’re always evolving.
The market is the same way. When it evolves and changes enough and it’s no longer connected to something in the past, that’s when that strategy no longer is being supported by the new condition. It starts to work inconsistently poorly or not at all. You’re forced to go change it again or modify it. Why is this a miracle with what I’ve done? Somehow, God’s Providence has led me to figure out how to put a process together that’s based on principles that are always true and as constant gravity. For that reason, since 2010, when I developed this for myself, initially, I’ve never once had to tweak it, modify it, fix it or update it. Nothing is the same.
It’s amazing the way that you’re explaining it, as well as your program and what you’ve created. Anybody can do it is what it sounds like. It doesn’t matter your background or experience in the market at all. It sounds so self-explanatory. You’re going to be able to do this and be successful at it. With anything, you’re going to have to remain consistent and work hard at it. The way that you’ve developed your program seems like anybody could do it.
Think about being an airplane pilot. They won’t let you fly an aircraft without having someone with you as a test pilot. You have to have hours in the cockpit. Why is that? There’s wisdom because there are nuances with the weather, air pockets and things. That’s not something you can learn in a book. You have to experience it by doing it. You want a mentor. You want someone to keep you accountable, nudge and direct you to keep you on track and safe. That’s why if I was focused on the money, I would keep it as a home study course and sell as much as I can. That wouldn’t be intellectually honest of me. People would drift and need mentoring.
I don’t make it available as a home study course. I take pride and pleasure. I’m an extrovert. I like talking and being with people. People make a life for me. How am I going to fill my time up during the day? “I’ve got an abundance of time. What I’m going to do?” There’s only so much you can do. It’s nice to be productive, valued and contribute. It’s such a whole different way of living.
When a wife calls me up 12, 18 months later, I hated the fact her husband was doing this for years and never had any consistency. She’s tired of watching him blow the retirement money and trying this. She said to him, “Why don’t want you to quit? I see this as different. I get it. You better swear this is the last thing. If this doesn’t work, it’s done.”
12 to 18 months later, she called me and was like, “I can’t believe what you’ve done with my husband. This is amazing. Not only is he doing good in the markets but he’s changed as a person. He’s more patient when he’s with me or the children. He’s more present. Before he used to be with us but he’s somewhere else, stressed, angry all the time and antsy. Now, he’s different.”
It affects a person inside and out. I can’t tell how many times I have had wives telling me, “Our relationship has gotten better because of the mentoring.” He had to grow to learn how to exercise and be part of the process. There’s personal growth that’s happening while you’re building a skillset. You’re growing inside and out. There’s a multitude of amazing things. If people always struggle, it’s like, “I looked you up and googled you. I can’t find any negative complaints about you. You’ve been doing this for many years. How is that possible?”
It’s because I take an intellectually honest approach to teach people. You can’t fail if you follow the process. It’s like 1 plus 1 equals 2. You can’t fail to fly an aircraft if you follow the process. If you want to shortcut the process, you can crash if you’re not paying attention and diligent. If you’re diligent, follow what’s supposed to be done and have a good work ethic, there’s work but it’s a skillset. Once you get familiar with it, it becomes natural like driving a car. If you learn how to use a computer or a smartphone for the very first time, it feels intimidating and overwhelming like, “This is complicated.”When price is stretched away from demand, that creates an opportunity for that rubber band to snap back. Click To Tweet
I converted to an iPhone and that was enough for me. I was ready to go bananas. I still don’t know how to use it fully.
Give yourself a few weeks and all of a sudden, you’re going to go, “This is more user-friendly.” It becomes easy but once you acclimate, it’ll feel like stealing candy from a baby. You feel like, “This is crazy. I’m a grown man. Am I doing this? I know I’m doing it but I don’t believe it because I’ve never felt like money can be made this easy. It feels weird.” There was an effort upfront that feels overwhelming and discouraging. It’s new and scary. You acclimate and go, “This isn’t hard at all. This is so funny.” I look back and go, “This is so simple.”
It was like a new language. It felt intimidating and different. I have a story for you. You’re going to love this story. There’s an electrical engineer. He’s one of the best in his industry and area. He’s sought after by other companies. When they have problems they can’t solve, they call on him. He’s very successful and accomplished. He’s in his near retirement. He’s been with me for almost 2 or 3 years. He hasn’t moved the needle on his trading. He hasn’t gone into a real money account and traded it live.
He and his wife visit me one day for dinner. She was like, “Roger, what’s going on with my husband? I don’t understand why isn’t he trading yet?” I said, “That’s a great question because I wrestle with him all the time about this issue.” I looked at him and said, “Would you like to tell your wife why?” He got caught and was like, “I’m struggling to do it right. It tells me.” “I’ve been at this longer. I didn’t figure this out. You’re wasting your time trying to reverse engineer this. Figure out and do it. We have a retirement that’s facing us. We got to get ahead of this.”
He’s like, “I know. I wish I was smart enough to do something like this.” I’m like, “What’d you say?” He’s the business person and the brains of the family. He’s the financial guy. We were high school sweethearts. I homeschooled my kids. I’m not an academic person or the sharpest pencil in the box. I was like, “Don’t talk down to yourself like that. First of all, the fact that you are that humble and modest about yourself and feel like you’re that simple, you will do better at this.”
He’s like, “You got to be kidding.” I was like, “No.” He’s like, “You think I could do this?” “Of course, you can.” She wrote out her little experience. Her name is Cindy. You go look at the client’s experiences and read the screenshot of the Facebook posts that she did in the group. She enrolled and then four months later, she was on a real money account and was running circles around her husband.
Would you say that a person could confidently create cashflow and/or build up their retirement? If so, what would that timeframe look like for you?
Typically, for those who are good at not scratching the itch of curiosity and trying this and that, someone’s going to watch a lot of things but the process is this. Let me not distract myself with my ideas. Let me do what’s proven. If they follow that path, I see on average around three months. Some people do it in 60 days. Some people do it in 4 months.
Let’s say an average of about 90 days. From the moment they enroll, they’ve gone through 4 to 6 weeks of training and then 4 to 6 weeks of practice in a safe harbor. It’s on a fake money account. They’ve proven they can do it in real-time. They’re forecasting and consistent. After that, they go into a real money account.
Most people have $50,000 to $250,000 allocated that they want to use to trade with. I tell them, “Don’t use all that money. Start with $2,500 and show me that you can do 10 trades where the money isn’t changing your ability to keep applying your process the way you were taught.” You both know how to drive a car. What if I came over and said, “I want you to drive this $2.5 million Lamborghini?” You start to drive that car differently because you start to compare a $100,000 car, $60,000 car or $30,000 car next to a $2.5 million car. Why are you behaving differently?
Driving is driving. We want to make sure that when you’re dealing with real money, you’re not changing the way you’re driving. If you start driving that Lamborghini in first gear the whole time, like an old lady from Pasadena, that’s not good for you. It’s not good for the car and the engine. You’re not going to get the results you want. You have to be able to apply it consistently. I see that. Typically, you see people come right out of the gate and they pretty much have built that confidence, routine and consistency.
When I see that, we meet again, review and say, “With the quality of how you applied yourself, you’re good to add capital up to $10,000. I want to see five trades and let’s review them again. We’ll do that.” You’re like, “Why am I not successful?” “You’re focused on the money and the performance but I’m focused on the quality. Your quality is dropping a little bit here. That will eventually snowball and you’ll have stress. We don’t want you stressed. Let’s catch it early on before you have an issue.” “That’s so wise. Thank you.” That’s a necessary need for mentoring.
I’m doing it because I want to do it. It’s not because I’m like in a position where I have to. It changes everything. You’re able to serve on your part and do it passionately because you love what you’re doing and love the people that come to you. They love you and feed on that. I help them scale up. You can do $25,000. The whole way through I’m scaling up so they never have any reason that sets them back psychologically.
They don’t want to have that psychological emotional sting that traumatizes them and need weeks to get over it. It’s very methodical from start to finish. It’s about 90 days when they go into a real money account. Typically, within 6 to 9 months, they’re up trading at the capital they have set aside that they want to trade fully. They’re compounding and growing that. That’s how that works.
You have all of this free time and that’s what so many people are searching for. They’re working so hard, 9:00 to 5:00, double shifts, triple shifts, working all day. What people are looking for is freedom so that they can have control of their time. Your process is like, “Let me take the fear out of you getting into the market.” Not only that but also, “Let me hold your hand and I’m going to walk you through to make sure that you don’t self-sabotage and you’re as successful as possible.”
I love the no-stress part. You had me at that.If you're stressed, you're not going to like what you're doing. It's going to turn into a job, and you're not going to do well at it. Click To Tweet
If you’re stressed, you’re not going to like what you’re doing. It’s going to turn into a job and you’re not going to do well at it. I remove the stress, the pressure and the uncertainty so that it’s enjoyable. You learn to do it with that 10 to 15-hour-week commitment. When people replace a full-time income with a part-time effort, it’s mind-blowing. A lot of successful people that come to me earn 6, 7 and 8 figures but they have to work 50, 60, 70 and 80 hours a week to earn and keep that. It’s like, “You’ve got success but you don’t have a life.” They’re missing out on important moments in their children and that is critical.
When I can give back a person’s time, I give them back their life. What’s the value of that? Especially when you don’t have to take big risks or sit and hold onto these negative downturns anymore, holding and hoping it’s going to come back. Hope is not a strategy. You don’t have to hold on to these negative downturns in the market and wait for them to come back. You can forecast them very accurately and take defensive action, not ride that stress or profit from it if you want. That’s a game changer for sure.
Roger, do you have anything for our readers to help them with this at all?
Another thing a lot of your readers will find refreshing is I don’t have a sales letter or some sales video. I have a mini course. I call it a Mini-Course Primer on Demand Imbalance Arbitrage. They can learn all about it and get their a-ha moments. People who have experienced it will get their eyes open and get a lot of answers to the questions they’re probably been asking for years and mysteries that I don’t know why they keep struggling with this. They’re going to find out why they were struggling with things.
They’re going to learn so much about their experience. Those who are new are going to understand the struggles that are going to be able to avoid that most people experience would come into this market, that they can succeed right out of the gate and understand what it takes and how it works. They’ll see examples, proof, people’s experiences and everything they need to know through this little Mini-Course Primer on Demand Imbalance Arbitrage.
It’s at FullerWalletMedia.com/Demand.
Go right there and they can access it for free. At the end of that process, they’re going to know everything they want to know and answers to all the questions people have ever asked me in years. I’m not wasting my time. They’re not wasting their time. It’s efficient for both of us. At the end of that process, if they feel like, “I can meet Roger’s criteria and his requirements. This is a good fit for me. I want to do this,” they can apply. It’s a short application. It helps me get to know more about them. They can book a session directly with me because it’s my life’s work. I take pride in this. It’s my name and reputation. They should Google me and find out if that’s legit. It’s good to be true. Find out.
Someone operates this level of high-touch impact and mentoring. I make it impossible for a person to fail if they choose to do what I’m asking them to do. If they’re lazy and don’t want to do it, that’s a different thing. If they’re stubborn and want to throw it away, that’s a different thing. At that point, they can go through the evaluation with me. I get to know them personally. I’ll talk to them. We’ll do it over a Zoom session and get to know each other. I’ll see if it’s a good fit. Sometimes I get people who tell me, “I want to do this. I’ll do whatever it takes. I want it.”
I’m like, “What you’ve shared in your answers to my questions tells me that you’re in a situation that’s going to put you under pressure. No matter what you do, you’re going to self-sabotage. It would be intellectually dishonest for me to say, come on in good luck and pretend. That’s going to set us up for a lot of frustrating moments. You shouldn’t even be trading. Financial markets are not for you.” “I’ll do whatever you want, please. I got to have this.” “No. You’re showing a level of desperation. That’s the pressure you’re under. That’s going to cause you to make an error in your judgments.”
If you’re driving a car, you know how to drive a car but if you’re under pressure, you’re more likely to get an accident, get a ticket or have a life-altering event. I’d be doing that to you. I can’t do that. There are people I can’t take. I don’t care how much money they want to pay me. It’s not about the money. It’s about the relationship, the reputation and the integrity that I’ve built. It’s the character at the end of the day. When people look me up, people want to know, “This guy’s done well by me. He’s looked after me. He cared more about me than I care about myself.” It speaks to what where my heart’s at. It’s treating people the way I wish I was treated.
More info at FullerWalletMedia.com/Demand. Roger, it was such a pleasure to have you on. We were so thankful that we got to have you on our show.
It’s great to be with you. Thank you. It’s a pleasure to be here.
Folks, we’ll see you in the next episode.