The right brand building tactics are necessary to set aside your business from your competitors. If you find this task quite difficult, hiring a business coach is the way to go. Mark Drager learned this the hard way, with him exhausting their savings just because he could not position himself well. Joining Julie Houston and Gem Rinehart, he looks back on how aimlessly selling his internet marketing skills taught him the importance of getting professional help in building a strong brand. Mark also opens up about his grandfather’s life and career that inspired him in his own journey, and why he finds commercial architecture a fulfilling space to be in.