By harnessing the power of AI in advertising, we have the opportunity to create more impactful and targeted campaigns than ever before. In today’s episode, Oscar Garcia talks about the growing trend of AI tools like ChatGPT and how you can use them to create ads for marketing campaigns. He looks at how AI can be used to create more targeted and effective ads. He looks at the benefits and drawbacks of using AI in advertising. He also touches on the importance of creating good content and warming up your audience. From understanding technology’s evolution to knowing how to target today’s market, this episode is full of valuable insights you won’t want to miss. Tune in now and join us as we explore the fascinating world of AI-generated ads with Oscar Garcia.
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Using AI Created Ads With Oscar GarciaWelcome to the show. Joining me is Oscar M. Garcia. Oscar, why don’t you tell us a little bit about yourself? Thank you so much for having me on this episode. I am super happy and glad to be here, and ready to deliver as much value as I can. A quick story about me is I followed a traditional route. I went to school, got a degree, and got a job. Like a typical Millennial, after two years, I figured it wasn’t for me. I had to jump ship and go in a different direction. At the time, I was working at a corporate-level gig, which was nice. It had great benefits, but I wasn’t happy. I knew that no matter how hard I worked, I wasn’t going to be able to provide for my family the way that I wanted to, not only for the future family that I would like to have but also for my mom and dad. I wanted to be able to take care of my parents. I realized I had to create something. I had to become a business owner. Thankfully, I went to university and made a lot of connections. Someone there had the idea of starting a soccer training business. We became great friends and colleagues over time. When I was getting ready to leave my job, he was like, “Move into my house. I got a spare bedroom. Help me build my business.” I’m like, “That’s perfect. My lease is up.” I pulled out my 401(k), jump shipped, and then moved in with him. Over the next eight months, we built his entire business from the ground up. We didn’t even have a website at the time. Eight months after that, we hit our first six-figure mark. By the next year, we had about $500,000 in sales. That’s what launched my career as an entrepreneur. That was seven years ago. Since then, I’ve helped mostly online businesses with anything from book sales to virtual summits. Now, my main focus is course creators. The idea of being able to generate income by leveraging your knowledge is mostly what I focus on now. I am super happy that I’m able to help others do that. You wanted to talk about ChatGPT and some of the AI. ChatGPT is an amazing resource. If you haven’t heard of it, pretty much the world changed on November 30th, 2022. That’s when ChatGPT became public. Within the first day, it acquired 1 million users, which is the fastest-growing application. It’s cool. It’s also scary for a lot of people. I grew up watching Terminator. I believe that AI is going to take over and we’re all going to die. I understand that threat. ChatGPT is an amazing resource. Pretty much the world changed on November 30th, 2022, when ChatGPT became public. Click To Tweet We’re all there with you. At first, I was super hesitant. I’m like, “I don’t know. I don’t see where this direction is going.” You have to be able to adapt. I’m a big believer in being able to learn, adapt, overcome, and progress. I’m like, “I can either be scared of it or I could figure out what this is and see how I can use it.” I created a free account because it was free to create the account at the time. I always wished I could clone myself, in a sense. I wish I could hire other people. I wish I could clone myself. If I could clone myself and do multiple tasks, then that would be great. ChatGPT is probably the one application that has allowed me to be able to do that the most. The reason why is that it’s an AI tool that pretty much has access to all the data on the internet. Not all, but to keep it simple, we’ll say all the internet data. You talk to it as if it were a human. You ask it a question and it will give you a detailed response to pretty much anything. It does sound a little robotic, but there are ways that you can ask the questions. You can also train it over time to make it sound close to you as human as possible. That’s what it is. It’s going to get better as more people use it throughout the years. It became such a big game-changer that Google had to fire up the rockets and come out with its own version in order to compete. Microsoft has invested a bunch of money into this program as well. To put it at a ground picture, it is small business owners. We were trying to get our business off the ground. Even with you with your background in real estate and property management, I’m sure there are tasks where you were working on and you’re like, “I wish we had a faster and more efficient way of doing this.” You can ask ChatGPT, “Here’s the problem. Here’s what I would like it to do. How can I make this happen?” It will give you a step-by-step blueprint on exactly how to do that. If you are stuck writing sales messages for your business, let’s say you want to generate some leads, maybe you give it a couple of sentences. You’re like, “Here’s my idea in terms of what I wanted to say. Here’s what I wanted to do, and here’s my goal.” If you ask it to come out with a cool sales message, it will do that for you in five seconds. The speed of implementation is where ChatGPT shines. It’s a no-brainer for any business owner. It doesn’t matter the size to start leveraging for themselves and their teams. That’s amazing. For those that don’t know, which I’m one of them, is it an app or do you go online and get it? It’s super simple. You go online, open up a new account, and it’s going to ask you, “This is ChatGPT.” The thing you can do is talk to it. You can say, “My name is Oscar,” or “My name is Melanie,” and it will be like, “I’m ChatGPT. How can I help you today?” You can start asking like, “I want to write a Facebook ad for my business. Here are some benefits and some talking points. Can you create a simple ad for me?” It cranks it out for you. It may not be the best world-class copywriting, but in terms of getting it done, that’s where it shines. I love it. I also host the podcast called The OMG! Show. Something that I tend to leverage is coming up with podcast titles and podcast descriptions. What I’ll do is tell it, “I have a podcast episode on three things course creators should do to 10X their sales. Can you give me ten different unique titles that will get people to click on the download to get more listens?” It will give me ten different episode titles that I could potentially use. I can then ask it, “Do me a favor. Can you rewrite these in the voice of Doc Brown from Back to the Future?” It will rewrite it and say, “Great Scott, 10X sales,” or something like that. It’s super cool. I asked it to write a landing page one time, and it was super basic. It was traditional online marketing in terms of, “Here’s the problem. Here’s the expectation. Here’s a solution.” I asked to rewrite it in the form of a Stephen King novel. It was so crazy. The way it was able to emulate a horror story to sell a soccer training program was super cool. In terms of speed of implementation and generating ideas, it’s where it helps you. It’s amazing how far they’ve come with everything. The fact that it will write sales copy and everything else, there’s so much that goes into even training something like that. You can use i to write anything for any of your ads or anything else. Don’t you also do stuff on social media, particularly with helping businesses get everything lined up for their sales and finding the right path? I’m a big believer in paid ads. That’s how I’ve been able to build businesses. If you’re looking for organic strategies, I’m not your guy. If you’re someone who’s looking to leverage paid traffic, then that’s where I’ve built my wheelhouse. The reason why is because creating content sucks. Don’t get me wrong. In terms of threading value and showing up for your audience, it is great. For a lot of business owners, we don’t have the time or the resources. We don’t have a team behind the scenes for editing and doing all this other stuff. When it comes to returning on effort, people put in 1 to 2 hours to create a 30-second reel. Is that the best use of your time in order to get more sales into your business? I rather create one cool piece of content, put $5 behind it, and then use platforms to then build an audience that wants to hear my message. The best way I can say it is when you’re posting content on social media, it is like the guy on the corner of the street yelling at people between 5 and 7 like, “Here’s what I’m talking about,” and traffic is going in front of you. Some people stop and pay attention, but most people just drive through. When you use paid ads, it doesn’t matter where they’re at. You’re getting the right message in front of them. It’s more like you’re on their phone. You can lose your shirt using paid ads if you don’t know your strategies, but that’s why I like using ChatGPT. I’m a big believer in warming up your audiences through the use of video. Whether you’re a real estate agent or you sell woodworking, or you detail cars, or you sell online soccer training programs, you can create an audience by creating a simple 3 to 5-minute video on a topic that riles people up. If you’re thinking, “What kind of topic would that be?” You can ask ChatGPT, “I am servicing this market. I want to know what the limiting beliefs in this market are.” People always focus on pain problems and challenges to figure out how they’re going to solve that solution. Those are great but most of the time, they are surface-level. We need to get into the deep psychology of it. The thing about it is that ChatGPT has access to forums. If you ask it the right question, it will give you the right information. I would ask, “What are some limiting beliefs when it comes to this particular market?” It will give me a list of 5, 7, 10, or however. From there, I can even ask, “Between the seven that you listed out, which one do you think is going to get the most engagement?” It will be like, “Number four is.” There you go. You now know you got to create a video on that topic. You simply create that video and put $5 behind it. Let’s say we use Facebook, for example. Facebook is going to show this video to everybody. As people are watching this video, behind the scenes, Facebook is tracking everything that’s happening, especially people that are viewing this video. Let’s say you had 1,000 people watch this video. You have a retargeting audience of 1,000 people you can then show your offers to. Since that audience is already warm, your conversions are a whole lot higher, and you’re paying less for each conversion. Most people will say, “Let’s set up a Facebook ad and send them to our website. Let’s get them on our landing page or our offer.” That’s how it was done prior to 2020. It was like iOS 14 if anyone knows what happened there. Ads took a nose dive when Apple came out with that update. The reason why was Facebook and all the other social media platforms used cookies to track conversions. After that, we can no longer use that cookie, so the data gets a little bit wonky. If you are on the platform using video, you forget about all that. Facebook can optimize even faster. That’s why I love using video to warm up the audience because I get to reach more people for less. I warm them up by providing great content. Also, depending on their level of interest and engagement, I know if they are the right quality of lead for me. I get to pay to get them onto my list at a much lower cost than if I would trying to send people straight to my website. That’s true. I could talk to you all day. I find it very interesting, the way that they filter everyone and the algorithms that go into that. It’s difficult to process in some ways, but I understand it. It’s fascinating. Technology is still scary but it’s amazing. Facebook always says, “We have two billion people on the platform.” Instagram has X amount, and all that stuff. It’s true. They have a ton of people on the platform, but all of these platforms, you have to think about it in terms of what benefits the platform. For Facebook, Instagram, TikTok, LinkedIn, or whatever, it benefits to keep people on the platform. It benefits you if your marketing strategy aligns with that goal. Why? It is because they sell ads, and they want people on the platform to then sell those ads. If we can create a marketing strategy that adopts an on-platform first approach, for me, that’s using video. It could be a number of different things, but it uses video. Your goal or marketing plan is aligned with what that business wants. Therefore, they end up rewarding you by giving you greater reach at a lower cost and more engagement. This was a hard pill to swallow because I came from a background of direct response where everything I do needs to send people directly to something that was going to grow my business, whether it was to get on my email list or buy something. With the changes, you have to adapt. It is going back to that whole thing. I had to realize I need to stop doing that approach. Sometimes technology can be a hard pill to swallow, but with the world’s changes, you have to adapt. Click To Tweet Prior to 2020, I was able to put in $10 and get $200 out using Facebook ads. It was awesome. It was a crazy ride. That’s how we were able to scale quickly. I loved it. After 2020 though, I was putting in $10 and maybe getting out $10.50. It took a massive hit. For a while, I had to stop doing ads. I’m like, “I need to rethink the strategy here,” but then I’m like, “What do they want? They want people on the platform, so then, how can we do that?” That’s where this whole engagement exceptions strategy came from, where we engage first. Depending on their level of engagement, we then provide an offer directly that aligns with them. That’s where that strategy came to play where I’m like, “I need to be able to keep people on the platform but get them engaged and also qualify my prospect. That way, I can become more efficient with the use of my budget.” I don’t want to spend $100 and burn through it. That is very easy to do. That’s nothing, $100. You offer this service to everyone, correct? Yeah. I mostly do coaching and consulting. I do have a group called Marketing & Mojitos. I love mojitos. For me, whenever I’m celebrating, I’ll have a mojito. I’m mostly focused on building a community of people that want to grow their businesses. I’m coming on this show as a consultant, but I also have an actual business that I’m running called Renegade Soccer Training. We do online soccer training for players. That’s a company that makes anywhere from $50,000 to $70,000 a month by using Facebook ads. We don’t necessarily have a huge content strategy. We do have a YouTube channel and an Instagram channel, but every time we look at doing organic strategies, we always go back to what’s the return on effort. I have to pay somebody to go out to a field, set up a camera, do the editing, and then come up with the SEO. There are so many steps to getting that done. Whereas I can come up with a good offer, put $100 behind it, test it quickly, and then focus on conversion rate optimization. Maybe the promise that I mentioned needs to be changed. Maybe the copy needs to be tweaked a little bit. Maybe the benefits need to be modified a little bit. Maybe I need to focus on those conversions to then get that person onto my list and eventually turn them into a customer. That’s the whole thing. My community is focused on getting people that want to learn how to do that, and how I set up a business for long-term, sustainable, and profitable growth. For me, that’s through paid ads because you can control your traffic. That’s awesome. If anyone wants to get in contact with Oscar and learn more about this, you can go to FullerWalletMedia.com/OMG. Those are Oscar’s initials, which I find the perfect initials. Your parents are awesome for naming you that and giving you those initials. That’s also the name of your podcast, correct? Yeah. My podcast is called The OMG! Show. For anyone who’s tuning in to this episode and you’re interested in this ChatGPT and looking to how to use it, I do have a free cool gift for those of you who are tuning in. If you go to OscarMGarcia.com/Freebies/FullerWalletMedia, enter your details and I’ll send you all the prompts that you can use to figure out the limiting beliefs in your market. It will help you create a landing page, a lead magnet, and a seven-day email welcome sequence for your business, all in less than an hour. I want to have you back on the show. We should do another one and go into more detail about some other stuff because our audience would benefit from it greatly. It was so much fun having you on the show. That’s FullerWalletMedia.com/OMG for more information. Thank you so much. I appreciate you and your audience. Thank you.